So I’ve gone and done it…I’ve hitched a ride on the food cart of the Ello train to sample their wares. Here's how our honeymoon together, our first week, has gone so far. A friend sent me an invite, I logged on, I created a profile (as quick and easy as a username and a short description), and immediately was like, WTF? But then I noticed an actual WTF button on the page. I knew we had a future together.